This includes eliminating errors from spider traps, server issues, dead links, poor mobile experience and poor page experience (speeding-up large slow loading pages which users hate). Technical optimisation is the process of ensuring that your website is as robust as possible. This includes developing strong links back to your site from other high-quality sites, as well as promoting your site through social media and other online channels.

Off-page optimisation is the process of improving your site's ranking through external means.

This includes adding keywords to your title tags, meta descriptions, and header tags, as well as ensuring that your site's content is high-quality and relevant to your target audience. On-page optimisation is the process of making your site's pages more friendly to search engines. In order to choose the best method for your site, you need to first understand each of these types of optimisation. When it comes to increasing your keyword ranking, there are three main types of methods you can use: on-page optimisation, off-page optimisation, and technical optimisation. This allows you to use an efficient process which can get you accurate international, national or local results anywhere in the world.

For this reason, you need to use a keyword ranking tool, like Authoritas, which can emulate what a search engine would show a real anonymous user from a given location on a mobile or desktop device. Apart from not being a very efficient solution, it would also not give you very accurate results as most search engines personalise the results to some degree based on which country or language version you are trying to query, whether you are logged in, your search history, cookies, search history from your IP address, your device and your location (geolocation is detected via the browser or even WIFI or assumed from your IP address). Then repeat this hundreds or thousands of times. Want to know how to check your keyword ranking on Google, Google Local/Maps, Bing, Yahoo, Yandex, Baidu, Naver, Sogou, DuckDuckGo or any other search engine? Well, you could simply go to the relevant search engine and type in your keyword and capture the results.

Keyword rank tracking