View this data by Source Type to see which sources result in the highest conversion rate, or filter by an individual source for more detail. To quickly view your conversion rate, click the Metrics tab and select Conversion Rate from the pop-up menu.

For example, if your app has 100 Unique Impressions and 50 Total Downloads, your conversion rate is 50%. A Unique Impression is counted when a customer views your app on the Today, Games, Apps, or Search tabs on the App Store, or on your product page. In App Analytics, this is measured as the ratio of Total Downloads to Unique Impressions. The conversion rate helps you understand how often users download your app after seeing it on the App Store. Learn about measuring user acquisition sources in App Store Connect Help. For details on App Referrers or Web Referrers, choose the corresponding source in the pop-up menu. There are five types of sources: App Store Browse, App Store Search, App Referrers, Web Referrers, and App Clips. A source is counted when a customer follows a link to your App Store product page. To view the number of redownloads, visit the Metrics tab and click Redownloads in the pop-up menu.įor a deeper understanding of where your downloads came from, click the Sources tab and choose a download type from the pop-up menu. To see data over a specific time period, select a custom date range.Ī Redownload occurs when a user who previously downloaded your app adds it to their device again. App Analytics provides a general view of your First-Time Downloads, as well as breakouts by territory, device, and source. When a user downloads your app to their device for the first time, it’s counted as a First-Time Download. This metric includes First-Time Downloads of your app as well as Redownloads. App Downloadsįind out how many times your app has been downloaded - and get breakouts by territory, device, and source - by viewing Total Downloads.

Measure your app downloads, App Store conversion rate, marketing campaigns for iOS, iPadOS, macOS, and tvOS apps.

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